About Us | Bali Body UK

Our Story

Holding a passion for naturally derived and cruelty free products, Bali Body was founded by a young Australian couple back in 2014 to address the need of a suncare, self tan and skincare brand that caters to sensitive and sensitised skin.

Industry leaders in innovation, branding and encapsulating summer vibes, we have been producing and developing successful beauty products for over 10 years. Our range of products are proudly Australian made, cruelty free and have been developed with natural ingredients, catering to a broad range of skin types.

Through strong brand awareness, a loyal customer base and glowing consumer feedback, Bali Body now sits in the hands of millions of customers in over 150 countries worldwide.

Holding a passion for naturally derived and cruelty free products, Bali Body was founded by a young Australian couple back in 2014 to address the need of a suncare, self tan and skincare brand that caters to sensitive and sensitised skin.

Industry leaders in innovation, branding and encapsulating summer vibes, we have been producing and developing successful beauty products for over 10 years. Our range of products are proudly Australian made, cruelty free and have been developed with natural ingredients, catering to a broad range of skin types.

Through strong brand awareness, a loyal customer base and glowing consumer feedback, Bali Body now sits in the hands of millions of customers in over 150 countries worldwide.

“We started Bali Body with a simple vision: to create beautiful, effective products that put skin first, delivering results while caring for sensitive skin. What started as a simple idea has grown beyond what we ever imagined and we’re so grateful to have you as part of our journey.”

Laura Oosterloo and David OosterlooFounders Of Bali Body

Evolution into a Globally Loved Beauty Brand

2014 Where It All Began
Laura and David launch Bali Body, one of the world’s first all natural Sun Care brands specially designed for sensitive skin.
2018 The Next Chapter
Bali Body expanded into self tanning with the launch of our original Self Tanning Mousse. Bringing our skincare-first philosophy to sunless tanning, the launch marked an exciting new chapter for the brand.
1000+ 5 star reviews in first 6 months
2019 Retail Expansion
Bali Body reached a major milestone with its retail debut at Ulta Beauty in the US and Sephora Europe, bringing our products to the shelves of two of the world's leading beauty retailers.
2020 Growing Our Community
During a year that changed the world, Bali Body continued to strengthen its online presence, connecting with a growing global community of beauty lovers. We also reached a major retail milestone, launching into Chemist Warehouse, one of Australia's largest pharmacy retailers.
2022 Continued Innovation
We continued to grow and innovate, expanding our product offering beyond tanning with a greater focus on sun care and skincare. With our skin-first philosophy at the heart of every formula, we set out to create products that care for your skin while delivering beautiful results.
2024 A Growing Global Brand
A year of continued growth as Bali Body strengthened its global presence, expanded retail partnerships and reached new audiences through our growing online community.
2025 A Year of Viral Bestsellers
Product innovation continued with the launch of new favourites, including Clear Self Tanning Gel and Deep Violet Express Mousse. Our products gained viral momentum on TikTok, introducing Bali Body to a new generation of beauty lovers.
2026 Our Next Chapter
Our global retail expansion reached new heights with the launch into Walmart stores across the US. We also expanded into new shopping platforms, including TikTok Shop and ShopMy, making Bali Body more accessible than ever.