This is officially one of my staple products. I use this on a regular basis and consistently get compliments! During the winter I get extremely pale and this just makes me look healthy and bronzed. It also makes my makeup application look flawless! During the summer it evens out my complexion out and maintains my natural tan.
I have definitely seen a difference in the way it is applied. I 10000% recommend applying it with a makeup brush (I have dedicated one just for this product) that way I get everything on my face evenly. When I used to apply it with my hands, I would use up a lot more product and wouldn't always get the result I wanted in one shot. I also recommend putting it on at night after you have showered to let it process overnight.
The smell is the only thing I do not like. It definitely has the "tan" smell that can be somewhat overwhelming. It is the most potent when applied and fades out over time.
I had a hard time getting the lighting right on my face to show before/after pics but I put it on my hands to show the effect it has! I now also put it on them when I find my hands look too pale (lol)